The Difference Between Translation and Localization

Many people use 'translation' and 'localization' interchangeably, but understanding the difference is crucial for international success.

**Translation: Converting Words**
Translation focuses on converting text from one language to another while maintaining the original meaning. It's about linguistic accuracy.

**Localization: Adapting Experience**
Localization goes beyond words. It adapts the entire user experience for a specific market, including:

- **Cultural references** - Adapting idioms, humor, and cultural examples
- **Visual elements** - Colors, images, and layouts that resonate locally
- **Formats** - Date, time, currency, and measurement units
- **Legal requirements** - Compliance with local regulations
- **User experience** - Navigation patterns and design preferences

**When to Use Each**

*Translation* works well for:
- Technical documentation
- Legal contracts
- Academic papers

*Localization* is essential for:
- Marketing content
- Websites and apps
- Video games
- E-commerce platforms

**The Bottom Line**
If you're simply sharing information, translation may suffice. But if you want to connect with audiences and drive engagement, localization is the path to success.

Our team at arlaang specializes in both services, tailoring our approach to your specific needs.