Gaming App Localization & Culturalization
Pixel Studios
Japanese, Korean, Chinese, German, French, Spanish, Portuguese, Russian
Overview
Complete localization and culturalization of a mobile RPG game including in-game text, character dialogue, marketing assets, and app store listings.
The Challenge
The game contained cultural references and humor that needed adaptation, plus strict character limits for UI elements and dialogue boxes.
Our Solution
Our gaming localization team transcreated content to preserve the fun and engagement while culturally adapting references. We worked within technical constraints using specialized CAT tools.
The Results
The game reached #1 in the RPG category in Japan and Korea. Revenue from localized markets exceeded projections by 180%.